Digital Marketing Strategy Used In Mamaearth’s Latest Campaign "Goodness Makes You Beautiful"

Rachel| Reading time: 2 mins 51 secs

Mamaearth is an Indian personal care brand that presents natural and toxin-free products for hair, skin and baby care engaged in developing safe and effective personal care products made from organic ingredients. As the company focused on sustainability and eco-friendliness, it has also earned popularity among environmental-conscience customers.

Mamaearth’s “Goodness makes you beautiful” campaign ventured into India to boost natural and safe personal care products. The campaign focused on the idea that using natural ingredients can enhance the beauty of an individual. The campaign underscored the benefits of using Mamaearth’s natural and toxin-free products made from onion, aloe vera, and turmeric.

Digital Marketing Strategies

Social Media

Mamaearth facilitated its customers to convey their experiences with their natural and safe personal care products on social media using the hashtag #GoodnessMakesYouBeautiful. The brand then featured this content on its social media pages, which helped to build engagement and credibility.

Gamification

Mamaearth assembled a quiz on its website that allowed users to discover the best products for their specific skin or hair concerns. This gamification technique helped to increase user engagement and provided customers with personalized recommendations.

Influencer Marketing

Mamaearth collaborated with several beauty and lifestyle influencers who shared their experiences using Mamaearth’s products on their social media handles. This helped to increase brand awareness and reach a wider audience. The influencers also created engaging content such as product reviews, tutorials, and beauty tips, which helped to showcase the benefits of using natural and safe personal care products.

Search Engine Optimization

Mamaearth optimized its website to make it more user-friendly and interactive. The website had a new section that highlighted the benefits of natural ingredients used in Mamaearth’s products. Additionally, the website was optimized using SEO techniques to increase its visibility on search engines.

As a whole, Mamaearth’s “Goodness makes you beautiful” campaign was successful in promoting natural and safe personal care products. The campaign emphasized the importance of using natural ingredients and the benefits they provide. Mamaearth’s digital marketing strategy helped them to reach a wider audience and increase brand awareness.

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Digital Marketing Strategy Used In Mamaearth’s Latest Campaign "Goodness Makes You Beautiful"